K2 GLOBAL COMMUNICATIONS LLC

INFORM – EMPOWER – SHARE

Posts Tagged ‘Public Relations

K2 Global Communications LLC Partner, Zach Martin, Updated Biography

leave a comment »

 

Bio Zach Martin 

 

“We will never hear ‘Put Me in Coach’ from future generations if we do not prepare them to participate in society; heal the broken in body, mind, soul and spirit.” 

 

 Legendary Radio Personality Zach Martin

 

Writer, Author:

Featured on CNN and Court TV, Martin (2005) teamed up with best-selling true crime writer Clifford L. Linedecker co-writing ‘Death Angel’ published by Kensington Books. Zach gets personal and tells the tragic tale of his mother’s death, one of many victims to serial killer Charles Cullen.   Embracing technology, he is self-publishing several E-Books simultaneously, ready for release in the near future.

 

On the Radio:

Over three decades on the New York City market, Zach’s broadcasting career took to the air in the eighties beginning with Atlantic City, Asbury Park and Long Island, Zach’s radio travels include stops at Terre Haute, Indiana, York, Pennsylvania, Norfolk, Virginia, along with major markets including Baltimore, Philadelphia and New York. Zach has worked at some of the biggest stations in America including New York’s WFAN and Q104.3, Philadelphia’s WMMR and Y100, Baltimore’s 98 Rock and Sirius Satellite Radio; including nationally syndication through the Jones Radio Network, hosting mornings at WNNJ in North New Jersey and weekends at WAXQ in New York.

Production Notables:

Executive Producer for one of radio’s biggest legends more importantly friend: Scott Muni.

 

Interview (alphabetical) Notables: (Interviews include but not limited to)

 

Adhering to his core belief if society loses its humanity, society is lost, Martin combines his education; Master of Business Administration Degree through University of Phoenix Online, Master of Arts in Divinity throughNew York Theological Seminary, Bachelor of Arts Degree in Criminal Justice through Saint John’s University(NY) and Life-Coach – International Coach Federation, with his humanitarianism. Applies both through volunteerism with organizations including: The John Lennon Educational Tour Bus & Songwriting Contest, National Autism Walk, Uth Turn, SIDS, Breast Cancer Society, National Heart Foundation, Aids Walk-NJ Buddies, Society for the Prevention of Suicide, and VETUNES® AIRBORNE ROCKATORIUM, etc.

When you find yourself in New York City, visit the cafes and coffee houses downtown, you may experience Zach Martin, Orator – Thinker, during an impromptu small group discussion on Theology, Science, Business, Psychology and their relationship to, impact on current-events.

Ardent Sports Fan Activities:

  • NASCAR and Motorsports: Love journeying to the various tracks to experience the sights and sounds…Not how I drive!
  • NY Giants: Over the years, individual players I have met, call friend, have taught me to ‘Expect the Unexpected’, never anticipate a loss.

 

“Imagination propels society; Music (The Arts) is the inspiration, enabling the spirit to enrich our humanity, which for society would otherwise be just a dream.”

 

 

© K2 GLOBAL COMMUNICATIONS LLC  2010-2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC  with appropriate and specific direction to the original content.

Written by k2globalcommunicationsllc

June 5, 2014 at 17:11

K2 Global Communications LLC Partner, Greg Kelly, Updated Biography

leave a comment »

Bio Greg Kelly

“Fly-Fishing is more than a gentlemen’s sport, it is philosophy, a way of life.”

 

About Greg Kelly:

His professional experience includes specializing in public relations, international relations, public/government affairs, corporate communications, and relationship building from the local-to-international level. He has worked as an assistant to Benjamin A. Gilman, former Chairman of the House International Relations Committee and a member of Congress from 1973 to 2003. He is also the former Manager of Public Relations, Marketing and Advertising for the Korea National Tourism Organization where his duties included speech writing for senior Korean government officials and establishing and maintaining working relationships with various foreign and domestic companies, government agencies and media outlets.

Mr. Kelly graduated with a Bachelor of Arts from State University of New York at Potsdam where he majored in political science and minored in communications.

Greg Kelly is a combat veteran having served in the United States Army with the rank of Sergeant in the “America’s Guard of Honor”  82nd Airborne Division (Grenada) and “Second-2-None” 2nd Infantry Division (Korea).

  • Memberships: ALL-AMERICAN MEMBER 82ND AIRBORNE DIVISION ASSOCIATION
  • Ardent Sportsman, Fly-Fisherman, Outdoors-Conservationist.
  • Supporter of the Arts, Literature, Poetry and Music.

“Reading will only save Western Civilization if the Classics are opened, restored in education (Liberal Arts).”

 

© K2 GLOBAL COMMUNICATIONS LLC  2010-2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC  with appropriate and specific direction to the original content.

Written by k2globalcommunicationsllc

June 3, 2014 at 15:38

GOOGLE+ Why We Left Facebook and Never Looked Back

leave a comment »

The Public Relations, Marketing and Communications fields are result driven. We cannot speak directly about all fields but for those we are engaged, our client base is encompasses,  International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Community Affairs, Non-Profits, Celebrities and Personalities; the power of GOOGLE+  at our finger tips is second to none.  Obviously, there are other fields but we would have to speak about them in generalizations because they are outside of our focus.

The GOOGLE+ superior operating platform, applications, usability, analytics, reach and Google works with you, they want your business unlike the prevailing Facebook attitude that you work for them.

GOOGLE+ offers you audience reach without all the clutter and noise found on Facebook.  There is noticeable lack of ‘The Jerry’ in and among a significant portion of discussions.  While no system is perfect there is a civility among GOOGLE+ users overall that is refreshing to experience.

In Public Relations, Marketing and Communications we must always be ahead of the curve.  One of the complaints concerning GOOGLE+ is exactly why we are on it and get our clients on it.  Just as MySpace became a morass, Facebook has become an extremely costly quagmire.

1. Facebook limits your reach to your friends and fans.

2. Many believe because they have invested, we say wasted, so much time in the mud with Facebook they erroneously believe it would be too costly to move on to GOOGLE+.

3. The more information, photos, etc. individuals and companies pump into Facebook the greater Facebook’s rights to other people’s property and the bigger profit for them off your information.

4. GOOGLE+ encourages Thought, Exploration of Ideas where Facebook encourages just the opposite actively suppressing Independent Thinking and Exploration of Ideas.

For all his hype the thing Zuckerberg is missing is that Facebook users are a dissatisfied, fed up, frustrated enormous group of people and businesses searching for something better and that something better is GOOGLE+

Read, learn more on Zuckerberg’s Folly here:

Facebook Is About To Launch A Huge Play In ‘Big Data’ Analytics by bluesyemre

Answer to the question: Results, qualified, quantified and sanctified; results pure and simple that is why GOOGLE+.

 

 

 

 

About K2 GLOBAL COMMUNICATIONS LLC:

Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Economics, Community Affairs, Non-Profits, Celebrities and Personalities.

K2 Global Communications, LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.

Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Gregory Kelly in their respective fields; always placing the client’s name/brand out front.

© K2 GLOBAL COMMUNICATIONS LLC. 2010-2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC with appropriate and specific direction to the original content.

 

Written by k2globalcommunicationsllc

May 12, 2013 at 21:44

Soaked in Untold Human Misery, Violence, Blood and Death: Gun Control, man-gods Attempts to Create Utopia Never Ends Well

leave a comment »

Let me be very clear at the outset of this post.  This is a post purely on Public Relations as the propaganda tool for the Globalist Elite Corpo-Banker Governments. This is not an endorsement of any government system, capitalist or communist economic systems.

As we stated before the failed systems of communism and capitalism have reached their natural conclusions.  Unable to sustain the sham fight between the two failed systems any longer they have merged into the Globalist Elite Corpo-Banker Government model of Globalism.

This should be of concern as we have stated before “History and Orwell have shown us the outcome because it is the same story of man-gods failed attempts at creating Utopia that never ends well…Soaked in untold human misery, violence, blood and death.

 

 

About K2 GLOBAL COMMUNICATIONS LLC:

Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Economics, Community Affairs, Non-Profits, Celebrities and Personalities.

K2 Global Communications, LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.

Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Gregory Kelly in their respective fields; always placing the client’s name/brand out front.

© K2 GLOBAL COMMUNICATIONS LLC. 2010-2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC with appropriate and specific direction to the original content.

 

Written by k2globalcommunicationsllc

January 16, 2013 at 17:05

Public Relations Gone Bad…Political messiahs, Propaganda Machines

leave a comment »

As people around the world call politicians messiah let us keep in mind not too long ago another nation created their own political messiah….Triumph des Willens (1935) – Triumph of the Will

 

 

Triumph of the Will (German: Triumph des Willens) is a propaganda film made by Leni Riefenstahl. It chronicles the 1934 Nazi Party Congress in Nuremberg, which was attended by more than 700,000 Nazi supporters. The film contains excerpts from speeches given by various Nazi leaders at the Congress, including portions of speeches by Adolf Hitler, interspersed with footage of massed party members. Hitler commissioned the film and served as an unofficial executive producer; his name appears in the opening titles. The overriding theme of the film is the return of Germany as a great power, with Hitler as the True German Leader who will bring glory to the nation.

Triumph of the Will was released in 1935 and rapidly became one of the best-known examples of propaganda in film history. Riefenstahl’s techniques, such as moving cameras, the use of long focus lenses to create a distorted perspective, aerial photography, and revolutionary approach to the use of music and cinematography, have earned Triumph recognition as one of the greatest films in history. Riefenstahl won several awards, not only in Germany but also in the United States, France, Sweden, and other countries. The film was popular in the Third Reich and elsewhere, and has continued to influence movies, documentaries, and commercials to this day.

About K2 GLOBAL COMMUNICATIONS LLC:

Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Economics, Community Affairs, Non-Profits, Celebrities and Personalities.

K2 Global Communications, LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.

Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Gregory Kelly in their respective fields; always placing the client’s name/brand out front.

© K2 GLOBAL COMMUNICATIONS LLC. 2010-2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC with appropriate and specific direction to the original content.

Written by k2globalcommunicationsllc

January 16, 2013 at 13:39

Why Our Words Sell, We Sell Thought

leave a comment »

Words have a power all their own

Words have a power all their own (Photo credit: Lynne Hand)

“…memory is fragile and the space of a single life is brief, passing so quickly that we never get a chance to see the relationship between events; we cannot gauge the consequences of our acts, and we believe in the fiction of past, present, and future, but it may also be true that everything happens simultaneously.” ― Isabel Allende

Heard on National Public Radio today was their Short Story program hosted by John LithgowTwo Words was the featured short story by Isabel Allende.  Aside from telling you her main character wished to become a writer and Sell Words we will not spoil your reading of it which we highly recommend.

Public Relations.  We do not sell words however, words are the main vehicle for our transmission of thoughts, ideas to inform and persuade audiences.  For the purposes of this post we are focusing on words, obviously we have other communication vehicles.

The public relations writer must be the antithesis of Allende’s quote at the top of this post to be successful.  It is imperative to transmit the relationship between events, consequences of the desired action, The Now is the past, present and future represented one-dimensionally yet still viewable in their individual respective space-time continuum, apply the lessons of history.

Public relations and research are inextricably linked.  The dilemma with research is found in the difficulty of finding clean data.  Empirical data such as history is victim of the onslaught of revisionism by the controlling powers at that precise time in history and their agenda(s).  This is not to suggest that hard data is pure and untainted.  Paid for outcomes in science by governments, special interest groups and corporations has made it difficult to obtain clean data.

A Polluted data stream brings us back to words and allows us to discuss ethics as well.  If the data streams are polluted than ethically, the public relations writer must introduce the opposing data sets and then explain why one is closer to the truth over the other.

The Art of Language in society today.  We refer to it more succinctly as The Lost Art of Language.  Popular culture language it seems has regressed way past the Neanderthals with little relief in sight from government-controlled schools.  What passes for verbal and body language is a series of grunts, guttural noises combined with wilds inspired body language. One-Hundred Forty characters on Twitter or whatever slogan a person deems witty and clever that fits on a graphic uploaded on Facebook is what passes for written communication.

Let us assume your target audience can read at least at the twelfth grade level and comprehend what they are reading.  For the public relations writer to succeed the idea, thought, desired action needs to be embedded in a story.  From science to tourism, the arts to business and government the most successful public relations campaigns come from storytelling in the more traditional sense.

With this trend, the public relations writer should also research and use a quote from a historical figure, the arts and literature that lends credence to the story.  More importantly transmits the relationship between events, consequences of the desired action, The Now as presented in the third paragraph as the past, present and future represented one-dimensionally yet still viewable in their individual respective space-time continuum.

 

About K2 GLOBAL COMMUNICATIONS LLC:

Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Economics, Community Affairs, Non-Profits, Celebrities and Personalities.

K2 Global Communications LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.

Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Greg Kelly  in their respective fields; always placing the client’s name/brand out front.

© K2 GLOBAL COMMUNICATIONS LLC. 2010-2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC with appropriate and specific direction to the original content.

Written by k2globalcommunicationsllc

January 13, 2013 at 22:29

Symbiotic Relationship Storytelling in Public Relations

leave a comment »

 

This morning we came across an important blog post on Writers Write titled Six Reasons To Embrace The Power Of Stories.

As a Public Relations firm we have embraced this paradigm of storytelling for our fee-based clients as well as our barter service clients and pro bono friends in the new media.

This is not to say however that The Press Release has come and gone but as the relevance of the Old Guard, Mainstream Media fades so too does the value of the traditional press release.  Storytelling as pointed out on the Writers Write post becomes that much more important to any successful PR-MKT Campaign. (See graphic above)

Key component to the success of a PR-MKT Storytelling campaign include the symbiotic relationship of compelling content. For our clients we deploy the tactic of Pairings with music, art, literature and culture.  This is beneficial for the business, corporation attempting to project a more human touch and has proven to be essential in cross cultural promotions and public diplomacy campaigns.

While we have met with great success with the storytelling paradigm online, it has also met with great success in its practical application for Cultural Festivals/Events, Distillery/Brewery product launch/promotion, Charity Fundraiser/Awareness and Culinary Arts events.

The magic mix for our firm and our clients has been the symbiotic relationship storytelling between Art, Music and Literature/Poetry.

It is a brave new media world for public relations and marketing, embrace it for success.

About K2 GLOBAL COMMUNICATIONS LLC:

Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Government Systems, Economics, Community Affairs, Non-Profits, Celebrities and Personalities.

K2 Global Communications LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.

Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Greg Kelly  in their respective fields; always placing the client’s name/brand out front.

© K2 GLOBAL COMMUNICATIONS LLC. 2010-2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to K2 GLOBAL COMMUNICATIONS LLC with appropriate and specific direction to the original content.

 

Written by k2globalcommunicationsllc

October 9, 2012 at 09:36

Follow

Get every new post delivered to your Inbox.

Join 1,089 other followers

%d bloggers like this: